Ann Summers asked Street Advertising Services to deliver their highly targeted guerrilla campaign
Ann Summers wanted to hijack Valentines day with their own Ann Summers day and asked us to create some Clean Street Advertising outside competitive stores such as Thorntons, La Senza and Victoria's Secrets. The cheeky adverts displayed messages such as 'Roses are so eighties' Ann Summers Day 14.2.2014. We placed dozens of adverts outside the stores across London and the campaign was picked up by several news outlets:
http://www.thedrum.com/news/2014/02/08/ann-summers-projects-valentines-day-messages-rival-high-street-london-store-fronts