Unilever asked us to create a huge impactful gold safe in 3D to promote the launch of the new Magnum Gold Ice-cream, working in combination with promotional staff and other experimental activity. We delivered the experiential event outside a Tesco’s store in Romford, Essex. Consumers were both delighted and excited by the spectacular 3D image and interacted with it whilst taking pictures on their mobile phones to upload later to Facebook. The promotional staff then directed consumers to the sampling event inside the store where they could win Magnum prizes. The results and feedback from the event were fantastic!! The client has booked a further campaign for July. See our previous campaigns for images.
