Public relations is all about making an impact and creating a strong relationship with your audience. There are many tried and tested PR strategies out there but choosing a more innovative route can provide stronger, highly shareable content that grabs the attention of the of the local or national press.
Don't be the person half on the dance floor nodding your head. If you want to make an impact then GO ALL IN!
We recently created an exciting video for Sprite using basketball and lots of paint.... Working on a blisteringly cold December morning dressed in shorts and a singlet and covered in multi-coloured paint is something we would do for any client to make a successful online video...
KPMG's turned to Street Advertising Services for some unique chalk art for their company website.
As we are half way through our busiest year since starting the company in 2007 we thought it would be useful to revisit some of our client's most successful campaign's to demonstrate how our services may be able to assist you achieve your marketing and sales objectives and gain attention and engagement for you or your client's brands. The first campaign we would like to look at is an experiential event focused around a piece of 3d Street Art. The artwork was created for Anglian Water to help deliver an educational message to their customers and to focus on a hard to reach segment of their audience:
Unilever asked us to create a stunning piece of graffiti to celebrate World Peace Day. We painted a stunning piece based around our interpretation of the Peace sign and incorporating symbols of peace.
Our Client NeoCo were recently awarded Gold for best Social Media campaign for the Borderlands 2 game launch campaign we helped them create.
Street Advertising Services Creates the World's first 3d Photo-realistic Graffiti Advertising for Muller and it's Wunderful Stuff!
Working with several councils in Derbyshire, we recently completed a successful Chalk Advertising Campaign across almost fifty locations. Working with the councils, we targeted buyers of alcohol for underage drinkers and delivered a bold, bright and sharp message: Do it and you could be fined £1,000!
Stop laughing, cause one day they will be in charge! To increase awareness for the new movie, The Rise Of The Planet Of The Apes we drove the length of the UK, from Glasgow to Brighton creating stunning pieces of graffiti. Working with some of the best graffiti artists in the world, we set them the task of creating an original piece based on the them of 'apes getting smarter'. The results were spectacular and the client was 'ecstatic' with the campaign. In addition to the thousands of people who will pass by the six pieces, we also filmed and timelapsed the art for people to view and talk about on the web.
Pics and vids to follow of the awesome Street Graffiti Advertising Campaign.
Magnum Ice Cream recently launched two new flavours under the brand Magnum Cocoa. To help publicise the launch and to increase sales throughput they asked us to create a huge piece of 3d Street Art to create some interest and entertainment for consumers. The 3d pavement art looked incredible and our team toured the country with it to show the work to consumers in Tesco's superstores whilst Brand Ambassadors ran a promotion alongside. The campaign was a great success with sales uplift in all the stores and two of them ran out of the ice cream by lunchtime! In addition to the sales increase, hundreds of consumers had their picture taken on the 3d art and uploaded their photos from their mobiles to Facebook and Twitter, creating further publicity for the brand.
Click to check out the 3d art photo
The Brandon Trust recently completed a very successful PR Campaign and we assisted by creating a brilliant and huge piece of 3d street art created by our artist to highlight the work done by The Brandon Trust who assist people with Learning difficulties and Autism. We created a huge pies of 3d advertising which The Brandon Trust used as Outdoor Advertising around Bristol City. The campaign was featured in the local papers and even made it onto HTV news! Just in pure PR value alone the Innovative Outdoor Advertising Campaign delivered a Return On Investment of over 1000%!
Here's what the Client had to say after:
Dear Kristian,
It went splendidly!
You can see some of the pictures here: http://www.facebook.com/#!/pages/Brandon-Trust/124704572343
We had the Mayor of Bristol and Connie Fisher pose on the bridge, and coverage in the Bristol Evening Post and even on the HTV evening news, so thank you for supplying the artpiece!
Below is a quote that you can use on your publicity:
“Thank you for your professional and attentive services: the huge canvas attracted a lot of attention from local dignitaries, celebrities, and the media. We were featured in the local papers and even on HTV evening news! With your help, our cause has gained new awareness and support, and for that we thank you” Stefania Rulli-Gibbs, Communications Manager, Brandon Trust.
Working with the brilliant team at Carbon Marketing, we delivered a fantastic Street Art Advertising campaign for Becks Beer in London. Working on the close collaboration between Becks beer and music, the Street artist created a vibrant and eye-catching design on the blank canvas using graffiti paint whilst listening to the Becks sponsored Phoenix band. A brilliant project, that resulted in awesome feedback around the building in Shoreditch and also delivered an incredible piece of Outdoor Advertising for Becks. Well done everyone!
Click Here for photo's and story
Here's our latest newsletter with news of Aliens landing in Primrose Hill......?!!
SAS September News
It's official! In the last four weeks, we have covered more miles in our four advertising vans then ever before! We have driven from Edinburgh to Southampton, a total of 4,700 miles between our poor tired operatives! We have carried out Street Advertising, Clean Advertising, 3d Pavement Advertising as well as a completely new kind of advertising which I'm not allowed to tell you about yet. We have been to every county in England, as well as parts of Wales and Scotland. In addition we have started to deliver three new types of Street Media and Advertising.
We created a campaign across the whole of the North of England for One of the Top three supermarkets. We delivered two Clean Advertising Campaigns for local Councils. We completed a Clean Advertising or 'Reverse Graffiti' Campaign in Derby for Specsavers and also a Clean Advertising Campaign in Wales for a local College to encourage new students to en roll. Our 3d pavement artists also created a huge broken kettle for a council in the North East to encourage people to recycle Electrical items.
So what do we have lined up for the rest of September and October?????
Two Field Advertising Campaigns, creating 200 square metre grass advertising logos to celebrate sponsors of a corporate event
Four Clean Advertising Campaigns from North Midlands to London to Norfolk
One Street Advertising Van campaign using our wicked new LED Screen vans to grab shoppers attention
Two 3d chalk pavement campaigns with some really exciting content
One Mystery Campaign that I'm not allowed to talk about but you will read about next week in the national press.....
Oh and a weeks holiday, phew.
Firstly a quick apology. Hands up, we are rubbish at keeping this blog upto date! We have had such a crazy couple of months producing some really exciting and innovative outdoors Advertising that we just haven't managed to keep updating. So let me give you a quick run down of our last few weeks and then we can update the campaigns on our website as well. So, what have we been doing:
We completed a national Reverse Graffiti or Clean Advertising Campaign for one of the biggest Media Brands in the World. Creating 25-30 Clean Adverts across the streets of 10 UK Cities including Birmingham, London, Manchester, Glasgow, Northampton, Bristol.
In the same week, we also completed a Reverse Graffiti or Clean Advertising Campaign on behalf of the NHS across a further 10 cities spreading the message to give blood for National Give Blood Day.
At the same time as running round the UK creating some wicked Outdoor Advertising campaigns we also managed to deliver two brilliant 3d pavement pictures for clients Unilever and The BodyShop
Finally on top of all this activity, we still managed to deliver a really effective Bluetooth Advertising Campaign on behalf of a Leeds Shopping Mall that resulted in hundreds of flyers being delivered electronically to customers in the Mall over a week long period.
Working for our clients Mike Lynch Advertising, we completed a highly successful 3D pavement advertising picture for English Heritage to highlight their new show opening in the North East of England. The picture was used to draw the members of the public in at live events throughout the town and city centre, where members of their team could then provide more information about the show. The client was overjoyed with the results from the campaign and has asked us to complete another campaign for them in the not to distant future.
To announce the launch of their new iPhone APP, Autotrader asked us to complete an innovative and exciting street advertising campaign on their behalf. Using a combination of 3D pavement art, clean advertising and Bluetooth transmitters, we created an eye-catching and highly effective campaign!
West India Quay asked Street Advertising Services to create a World Cup themed 3D picture to attract residents and consumers to the local bars and restaurants. The results were nothing short of spectacular and the client was over the moon with the level of excitement the picture had created. Local press and media were also drawn to the event and the story was featured in several newspapers.
MossBros recently opened a new style of Store. Offering Bespoke Tailoring to discerning clients Mossbros used Street Advertising to create a teaser campaign for the store opening. We placed dozens of adverts throughout the city in time for the grand opening.
Randstad used Street Advertising Services to recruit new candidates to their newly opened recruitment offices in Solihull. We laid over 25 street adverts across the town centre and within 2 hours of completing the campaign 2 new candidates walked through the office doors due to having seen the adverts. See out previous campaign for images.
Opal-Telecom booked their second Street Advertising Campaign for a trade fair in Manchester. The purpose of the campaign was to direct customers to their trade stand within the hall thus capturing the customers before they became distracted by competitors once they had entered the event.
Unilever asked us to create a huge impactful gold safe in 3D to promote the launch of the new Magnum Gold Ice-cream, working in combination with promotional staff and other experimental activity. We delivered the experiential event outside a Tesco’s store in Romford, Essex. Consumers were both delighted and excited by the spectacular 3D image and interacted with it whilst taking pictures on their mobile phones to upload later to Facebook. The promotional staff then directed consumers to the sampling event inside the store where they could win Magnum prizes. The results and feedback from the event were fantastic!! The client has booked a further campaign for July. See our previous campaigns for images.
You may remember that Opal Telecom used Street Advertising at the end of last year to highlight their new Broadband offering to consumers. The campaign was a great success and resulted in a strong increase in new customers.
This year Opal Telecom were the main sponsors of the Convergence Summit held at Manchester's G-Mex Exhibition Hall. Opal asked us to create a campaign that would attract visitors to their stand and raise awareness of their sponsorship before entering the exhibition hall and being distracted by competitors offerings.
We created over 25 adverts and strategically placed them on all the entrances and on pavements leading to the hall. Opal were delighted with the campaign and even more pleased with the level of interest they received at their stand throughout the summit's duration.
Check out the great Photo Gallery created by The Daily Telegraph of our 3d Pavement Advertising Work!
Thanks for the story Guys!:
3d Pavement Advertising
Blimey! Is it nearly Feb already?? One minute I was wearing a party hat celebrating the end of a brilliant 2009 and now here I am working on campaigns for February 2010! I'd like to wish all of our clients a happy and profitable new year! With the new year comes new and exciting campaigns and products... Coming up we have two national campaigns for two car makers. They are using Street Advertising Services innovative ideas to promote two new innovative cars! On top of that we are also in the final phases of testing some new products to offer our clients. We have a proven and highly effective product for creating new customers as well as some really eye catching and fresh ways of advertising that will make your brand or product stand out head and shoulders above your competitors. Watch this space for updates!
It has been brought to our attention that there are a couple of newcomers to the Clean Advertising marketplace. We have worked with several client's in the last two months who have been quoted exceptionally low prices for clean advertising, only to be let down at the last minute with the company failing to deliver what they had quoted on.
Street Advertising Services have been delivering Clean Advertising Campaign's since 2006. Not only were we the first professional company to deliver the media, we have since gone on to deliver over 150+ campaigns throughout the U.K and Europe.
When choosing who you are going to trust to deliver an advertising campaign for your brand or your client's brand, consider the following:
Is the supplier reputable? How long have they been trading, As a one man band, are they going to go bust..... taking your money with them?
Are you and your client insured? If someone slips on water or a hose whilst your supplier carries out your advertising, if that supplier does not have public liability insurance, who else is liable......?
How many machines and vehicles do they own, what happens if their one machine or old van breaks down, does your campaign get delivered on the day it was promised?
What happens if they cause damage to surfaces whilst carrying out a campaign?
Which clients have they worked with? Wouldn't you rather work with a supplier who has delivered campaigns for Nike, Puma, Carphone Warehouse, Tower Hamlets Council, Northumberland Police etc etc
Finally, Every single campaign on Street Advertising Services website was delivered by Street Advertising Services.
Guinness, Fox Racing and Starbucks are featured on other websites, claiming that those companies did a Clean Advertising Campaign. None of these companies have ever done a Street Advertising Campaign.
It's been two months since we last updated our blog. During the last two months we have been very busy helping our client's gain attention and increase sales of their brands and products. To give you a flavour of our activity, we have delivered lot's of campaign's including the following:
A National Clean Advertising Campaign for The Sun Newspaper
A Hard hitting Clean Advertising Campaign for Tower Hamlets Council, that was featured in the local press, the client was so pleased with the result's they are repeating the campaign
We delivered a spectacular 3D Pavement Advert at London Victoria station for Shelterbox
We worked with Yahoo to deliver and place 700 stickers throughout London
We have carried out almost a dozen Bluetooth Campaign's for our client's sending out adverts throughout the U.K
Agreed some really exciting integrated campaigns for the next few months that will combine 3D advertising, Clean Advertising, Promotional staff and Bluetooth Advertising for both public and private sector clients.
Check out our 'Previous missions' page for pictures and a few more details on some of the work we have done recently
Sorry, I havent updated the news in a while, we have been flat out busy delivering campaigns across the UK.
Recent clients include Etnies, The Sun Newspaper, The Conservative Party, The Tax Payers Alliance, Absolut Vodka, oh and Northumberland Police!
I'll try and add some pictures from the campaigns to bring our site upto speed. We are also in the process of having a professional, you can't bend it, gucci website built, where you can even create your own mocked up adverts online! Watch this space for further details.....
Check out our latest campaigns…...
Last week, Nike opened their brand new 'design your own trainer' store in London's covent garden.
As well as a Traditional Reverse Grafitti campaign, we carried out a new type of Street Advertising for Nike to create a real buzz around the opening. We created Glow Street Advertising, the results can be seen at night but are almost invisible in the day, very exciting and very effective at creating interest for your brand.....
Here is the latest Street Advertising Campaign, completed for The Carphone Warehouse in Birmingham and Liverpool Universities. The Laptops came out really well and generated a lot of interest....
Learn about 3d Street Art and how to use it in advertising and marketing campaigns