How can 3D Street Art create free media coverage for your PR campaign?

Public relations is all about making an impact and creating a strong relationship with your audience. There are many tried and tested PR strategies out there but choosing a more innovative route can provide stronger, highly shareable content that grabs the attention of the of the local or national press.

The World’s Greatest PR Stunts in 2020

Don't be the person half on the dance floor nodding your head. If you want to make an impact then GO ALL IN!

Experiential Marketing Campaign Ideas

As we are half way through our busiest year since starting the company in 2007 we thought it would be useful to revisit some of our client's most successful campaign's to demonstrate how our services may be able to assist you achieve your marketing and sales objectives and gain attention and engagement for you or your client's brands. The first campaign we would like to look at is an experiential event focused around a piece of 3d Street Art. The artwork was created for Anglian Water to help deliver an educational message to their customers and to focus on a hard to reach segment of their audience:

Derbyshire Council’s create the word on the street…..in chalk!

Working with several councils in Derbyshire, we recently completed a successful Chalk Advertising Campaign across almost fifty locations. Working with the councils, we targeted buyers of alcohol for underage drinkers and delivered a bold, bright and sharp message: Do it and you could be fined £1,000!

The Rise of the planet of the apes

Stop laughing, cause one day they will be in charge! To increase awareness for the new movie, The Rise Of The Planet Of The Apes we drove the length of the UK, from Glasgow to Brighton creating stunning pieces of graffiti. Working with some of the best graffiti artists in the world, we set them the task of creating an original piece based on the them of 'apes getting smarter'. The results were spectacular and the client was 'ecstatic' with the campaign. In addition to the thousands of people who will pass by the six pieces, we also filmed and timelapsed the art for people to view and talk about on the web.
Pics and vids to follow of the awesome Street Graffiti Advertising Campaign.

It’s a jungle out there…

Magnum Ice Cream recently launched two new flavours under the brand Magnum Cocoa. To help publicise the launch and to increase sales throughput they asked us to create a huge piece of 3d Street Art to create some interest and entertainment for consumers. The 3d pavement art looked incredible and our team toured the country with it to show the work to consumers in Tesco's superstores whilst Brand Ambassadors ran a promotion alongside. The campaign was a great success with sales uplift in all the stores and two of them ran out of the ice cream by lunchtime! In addition to the sales increase, hundreds of consumers had their picture taken on the 3d art and uploaded their photos from their mobiles to Facebook and Twitter, creating further publicity for the brand.
Click to check out the 3d art photo

Street Advertising delivers for The Brandon Trust

The Brandon Trust recently completed a very successful PR Campaign and we assisted by creating a brilliant and huge piece of 3d street art created by our artist to highlight the work done by The Brandon Trust who assist people with Learning difficulties and Autism. We created a huge pies of 3d advertising which The Brandon Trust used as Outdoor Advertising around Bristol City. The campaign was featured in the local papers and even made it onto HTV news! Just in pure PR value alone the Innovative Outdoor Advertising Campaign delivered a Return On Investment of over 1000%!
Here's what the Client had to say after:
Dear Kristian,
It went splendidly!
You can see some of the pictures here: http://www.facebook.com/#!/pages/Brandon-Trust/124704572343
We had the Mayor of Bristol and Connie Fisher pose on the bridge, and coverage in the Bristol Evening Post and even on the HTV evening news, so thank you for supplying the artpiece!
Below is a quote that you can use on your publicity:
“Thank you for your professional and attentive services: the huge canvas attracted a lot of attention from local dignitaries, celebrities, and the media. We were featured in the local papers and even on HTV evening news! With your help, our cause has gained new awareness and support, and for that we thank you” Stefania Rulli-Gibbs, Communications Manager, Brandon Trust.

September Newsletter

Here's our latest newsletter with news of Aliens landing in Primrose Hill......?!!
SAS September News

Our poor Advertising Vans

It's official! In the last four weeks, we have covered more miles in our four advertising vans then ever before! We have driven from Edinburgh to Southampton, a total of 4,700 miles between our poor tired operatives! We have carried out Street Advertising, Clean Advertising, 3d Pavement Advertising as well as a completely new kind of advertising which I'm not allowed to tell you about yet. We have been to every county in England, as well as parts of Wales and Scotland. In addition we have started to deliver three new types of Street Media and Advertising.
We created a campaign across the whole of the North of England for One of the Top three supermarkets. We delivered two Clean Advertising Campaigns for local Councils. We completed a Clean Advertising or 'Reverse Graffiti' Campaign in Derby for Specsavers and also a Clean Advertising Campaign in Wales for a local College to encourage new students to en roll. Our 3d pavement artists also created a huge broken kettle for a council in the North East to encourage people to recycle Electrical items.
So what do we have lined up for the rest of September and October?????
Two Field Advertising Campaigns, creating 200 square metre grass advertising logos to celebrate sponsors of a corporate event
Four Clean Advertising Campaigns from North Midlands to London to Norfolk
One Street Advertising Van campaign using our wicked new LED Screen vans to grab shoppers attention
Two 3d chalk pavement campaigns with some really exciting content
One Mystery Campaign that I'm not allowed to talk about but you will read about next week in the national press.....
Oh and a weeks holiday, phew.

Whew! It might be pouring but Outdoors Advertising is Hot!

Firstly a quick apology. Hands up, we are rubbish at keeping this blog upto date! We have had such a crazy couple of months producing some really exciting and innovative outdoors Advertising that we just haven't managed to keep updating. So let me give you a quick run down of our last few weeks and then we can update the campaigns on our website as well. So, what have we been doing:
We completed a national Reverse Graffiti or Clean Advertising Campaign for one of the biggest Media Brands in the World. Creating 25-30 Clean Adverts across the streets of 10 UK Cities including Birmingham, London, Manchester, Glasgow, Northampton, Bristol.
In the same week, we also completed a Reverse Graffiti or Clean Advertising Campaign on behalf of the NHS across a further 10 cities spreading the message to give blood for National Give Blood Day.
At the same time as running round the UK creating some wicked Outdoor Advertising campaigns we also managed to deliver two brilliant 3d pavement pictures for clients Unilever and The BodyShop
Finally on top of all this activity, we still managed to deliver a really effective Bluetooth Advertising Campaign on behalf of a Leeds Shopping Mall that resulted in hundreds of flyers being delivered electronically to customers in the Mall over a week long period.

Randstad recruit new candidates thanks to campaign!

Randstad used Street Advertising Services to recruit new candidates to their newly opened recruitment offices in Solihull. We laid over 25 street adverts across the town centre and within 2 hours of completing the campaign 2 new candidates walked through the office doors due to having seen the adverts. See out previous campaign for images.

Fantastic Magnum 3D Pavement Advertising!!

Unilever asked us to create a huge impactful gold safe in 3D to promote the launch of the new Magnum Gold Ice-cream, working in combination with promotional staff and other experimental activity. We delivered the experiential event outside a Tesco’s store in Romford, Essex. Consumers were both delighted and excited by the spectacular 3D image and interacted with it whilst taking pictures on their mobile phones to upload later to Facebook. The promotional staff then directed consumers to the sampling event inside the store where they could win Magnum prizes. The results and feedback from the event were fantastic!! The client has booked a further campaign for July. See our previous campaigns for images.

Opal Telecom Repeat their use of Street Advertising to attract new clients

You may remember that Opal Telecom used Street Advertising at the end of last year to highlight their new Broadband offering to consumers. The campaign was a great success and resulted in a strong increase in new customers.
This year Opal Telecom were the main sponsors of the Convergence Summit held at Manchester's G-Mex Exhibition Hall. Opal asked us to create a campaign that would attract visitors to their stand and raise awareness of their sponsorship before entering the exhibition hall and being distracted by competitors offerings.
We created over 25 adverts and strategically placed them on all the entrances and on pavements leading to the hall. Opal were delighted with the campaign and even more pleased with the level of interest they received at their stand throughout the summit's duration.

The Daily Telegraph

Check out the great Photo Gallery created by The Daily Telegraph of our 3d Pavement Advertising Work!
Thanks for the story Guys!:
3d Pavement Advertising

Happy New Year!

Blimey! Is it nearly Feb already?? One minute I was wearing a party hat celebrating the end of a brilliant 2009 and now here I am working on campaigns for February 2010! I'd like to wish all of our clients a happy and profitable new year! With the new year comes new and exciting campaigns and products... Coming up we have two national campaigns for two car makers. They are using Street Advertising Services innovative ideas to promote two new innovative cars! On top of that we are also in the final phases of testing some new products to offer our clients. We have a proven and highly effective product for creating new customers as well as some really eye catching and fresh ways of advertising that will make your brand or product stand out head and shoulders above your competitors. Watch this space for updates!

When Clean Advertising, don’t slip in the dirt…..

It has been brought to our attention that there are a couple of newcomers to the Clean Advertising marketplace. We have worked with several client's in the last two months who have been quoted exceptionally low prices for clean advertising, only to be let down at the last minute with the company failing to deliver what they had quoted on.
Street Advertising Services have been delivering Clean Advertising Campaign's since 2006. Not only were we the first professional company to deliver the media, we have since gone on to deliver over 150+ campaigns throughout the U.K and Europe.
When choosing who you are going to trust to deliver an advertising campaign for your brand or your client's brand, consider the following:
Is the supplier reputable? How long have they been trading, As a one man band, are they going to go bust..... taking your money with them?
Are you and your client insured? If someone slips on water or a hose whilst your supplier carries out your advertising, if that supplier does not have public liability insurance, who else is liable......?
How many machines and vehicles do they own, what happens if their one machine or old van breaks down, does your campaign get delivered on the day it was promised?
What happens if they cause damage to surfaces whilst carrying out a campaign?
Which clients have they worked with? Wouldn't you rather work with a supplier who has delivered campaigns for Nike, Puma, Carphone Warehouse, Tower Hamlets Council, Northumberland Police etc etc
Finally, Every single campaign on Street Advertising Services website was delivered by Street Advertising Services.
Guinness, Fox Racing and Starbucks are featured on other websites, claiming that those companies did a Clean Advertising Campaign. None of these companies have ever done a Street Advertising Campaign.

What’s new?

It's been two months since we last updated our blog. During the last two months we have been very busy helping our client's gain attention and increase sales of their brands and products. To give you a flavour of our activity, we have delivered lot's of campaign's including the following:
A National Clean Advertising Campaign for The Sun Newspaper
A Hard hitting Clean Advertising Campaign for Tower Hamlets Council, that was featured in the local press, the client was so pleased with the result's they are repeating the campaign
We delivered a spectacular 3D Pavement Advert at London Victoria station for Shelterbox
We worked with Yahoo to deliver and place 700 stickers throughout London
We have carried out almost a dozen Bluetooth Campaign's for our client's sending out adverts throughout the U.K
Agreed some really exciting integrated campaigns for the next few months that will combine 3D advertising, Clean Advertising, Promotional staff and Bluetooth Advertising for both public and private sector clients.
Check out our 'Previous missions' page for pictures and a few more details on some of the work we have done recently

Busy, busy, busy….

Sorry, I havent updated the news in a while, we have been flat out busy delivering campaigns across the UK.
Recent clients include Etnies, The Sun Newspaper, The Conservative Party, The Tax Payers Alliance, Absolut Vodka, oh and Northumberland Police!
I'll try and add some pictures from the campaigns to bring our site upto speed. We are also in the process of having a professional, you can't bend it, gucci website built, where you can even create your own mocked up adverts online! Watch this space for further details.....

Check out our latest campaigns…...

3d Street Art in Advertising

Learn about 3d Street Art and how to use it in advertising and marketing campaigns

What our happy clients say about us

Street Advertising Services have been helping us deliver excellent events for Roche since 2009, they are a Great creative team who are very accommodating to our needs and timings.

We are proud to be a creator of experiential events for Roche Pharmaceuticals

Roche Pharmaceuticals

The 3d floor art was fantastic. We got so many good pictures of the public interacting with the artwork. Again the guys were lovely and really made an effort with the visitors to the show. I don’t think the majority of the visitors had seen anything quite like it so it went down very well, thank you!

3d Street Art was a big hit at the Bahrain International Airshow

3d Street Art Goes Supersonic in Bahrain

The winning picture received lots of retweets and the campaign received the highest levels of social media interaction we have ever achieved. We plan to take the floor art to our major offices in the New Year as well as externally (universities, eco shows, schools etc). The 3d street art event went brilliantly but the best thing is we weren't chasing people to tell them about the campaign or look like we were selling something. The artwork is so awesome and the subject so lends itself to the 3D pavement art format that we had so much interest - interestingly a lot of younger people in their late teens or 20s were v interested in being photographed on it and we wouldn't usually engage with that audience and what a nice team of people you have too! Thank you so much for an amazing experience!

Anglian Water asked Street Advertising Services to help them target a message to young people. They wanted to inform the audience about the effects of flushing the wrong items down their drains. We created a stunning piece of 3d Street Art that demonstrated a blocked sewer. The 3d pavement art was then used over a thread day event at a busy shopping mall to encourage photo opps and social media sharing.

Water company gets flooded with responses from target audience

You want to stand out from the crowd and make an impact? Then Street Advertising Services are the team to help you. The whole team were incredibly helpful from start to finish on the project. Not just creating the artwork but providing support and advice as to how best to present the artwork and actually helping drive booth traffic on site during the conference. Very professional throughout the whole engagement, but also fun and a pleasure to work with. I wouldn’t hesitate recommending them. Top draw!

Crown BioScience recently asked us to create an out of this world 3d street art picture to grab delegates attention at the Oncology Trade fair in Amsterdam. Over the course of three days more than 500 people all had their photo taken with our artwork which created a marketing follow up opportunity for Crown

Crown BioScience Trade Stand Marketing

Street Advertising Services went above and beyond our expectations when creating our 3D artwork. The dedicated team were extremely helpful and accommodating throughout the design process and the management on the campaign day was superb. The team created our brief within budget, on time and with energy and enthusiasm, it doesn’t get much better than that!

After delivering an excellent response by the public and media to the 3d street art

Seaworld’s response to our 3d Street Art campaign in London

Street Art Services have been great to work with, always friendly and on hand to help. The art work was fantastic and they handled the install by themselves. We issued a few last minute changes which were dealt with immediately. We have been really impressed with both the work and employees, and would definitely use them again! Highly recommended.

We were asked to create an emergency 3d street art picture for Intel.

3d Street Art created and delivered in 1 week!

Thoroughly professional and superbly creative, I would have no hesitation in recommending Street Advertising Services to anyone. For me, they took on a challenging 3d street art concept and transformed it into something truly magical and breathtaking. An exceptionally talented team and a joy to work with.

Top 3 U.K charity

Just wanted to pass on a massive ‘thank you’ to you and your team on behalf of our clients, for the amazing job you did with the coffee break activity. Kirsten said that the clients gave excellent feedback and as such are keen to use the activity for other meetings & events, which is great news for us all! Finally, I just wanted to say thanks for all your patience and professionalism, it’s been a real pleasure working with you

Having completed our fourth 3d Street Art campaign for Roche Pharmaceuticals

Roche Pharmaceuticals

We we're very impressed and extremely satisfied with the great service we received from Street Advertising Services. The 3D picture generated huge interest and helped bring our display to life and proved to be the real focal point of our campaign

Marshalls asked us to create a 3d pavement art piece to attract people to their stand at the Ecoshow at Excel London

Commercial Product Manager- Marshalls Plc

We commissioned Kristian and Street Advertising Services to produce and install a large floor and wall 3d Street Art piece to showcase a new international sponsorship between 2 clients of our agency. With a very tight deadline in terms of lead time I thought the team under Kristian were great. Everything that we requested was delivered on time and on budget and the client was over the moon with the finished product. I would recommend them to anyone of my colleagues and contacts in the future.

After creating a huge 4m x 8m x 4m wall and floor 3d street art picture of yachts racing, a full colour photo and accompanying story was featured in City AM Newspaper

Production Director Alpari’s PR Agency

Fantastic job! We love the artwork, well done and thanks for doing it in such a short timeframe!

Monarch Airlines asked us to fly in and create 3d pavement art at Gatwick Airport to announce the launch of new routes to Italy

Marketing Manager Monarch Airlines

SAS are a truly professional and highly impressive outdoor agency. They delivered an outstanding campaign for our client Microsoft, in both the UK and US and they were able to give excellent advice and guidance throughout the whole project. We hope to work with SAS again in the very near future.

After a hugely successful 3d Pavement Art Campaign for Microsoft

Carlos: Social Media Director

Awesome job! Thanks Guys for a brilliant day! We loved the 3d art you created and the response has been brilliant! Over 500 people interacting and downloading their picture from our website page along with thousands of people seeing us on the day and it's done a great job for raising brand awareness. On top of that, we have had photos and mentions in the trade press and some serious interest from several potential franchisees. Very happy and great return on our investment, thanks a lot!

SAS created a 3d Street Art Advertising picture to attract new franchisees to their business.

Marketing Director, Prokill

Another great job done SAS! Our client was very pleased and there were lots of great comments flying around re the campaign, Thanks Kristian!

Street Advertising Services completed a Clean Advertising Campaign to promote the opening of the new Pizza Hut Outlet in Birmingham's Bull Ring

Director Events Management Pizza Hut

We used SAS to create a large scale 3D art installation to support the Muller Wunderful stuff campaign. From the outset, Kristian and his team were an absolute pleasure to work with - demonstrating tremendous passion for the activity and what could be achieved. They provided an excellent service, repeatedly going above and beyond to ensure the success of the campaign - no matter what challenges were faced, they were able to deliver effective solutions with fantastic results. We would highly recommend using them!

Our Wunderful 3d Graffiti Artist created a spectacular live piece for Muller. The 10m x 10m piece was installed in the City of London and our graffiti artist spent three days creating a world first!

3d Street Art Graffiti for Muller Yogurts PR Campaign

We used SAS to create a large scale 3D art installation to support the Muller Wunderful stuff campaign.

From the outset, Kristian and his team were an absolute pleasure to work with - demonstrating tremendous passion for the activity and what could be achieved. They provided an excellent service, repeatedly going above and beyond to ensure the success of the campaign - no matter what challenges were faced, they were able to deliver effective solutions with fantastic results. We would highly recommend using them!

We placed over 100 adverts throughout Salford, working with Departments in the Council including the NHS and The Highway Services Team. The campaign was to increase public awareness of the services provided by the Family Planning Clinic

3d Street Art Graffiti for Muller Yogurts PR Campaign

I certainly would be more than happy to commission Street Advertising Services again. You worked responsively and flexible to accommodate the needs of the campaign and the highways organisation. Great stuff!"

Clean Advertising for Salford Council

I would have no hesitation in recommending Street Advertising Services and their 3d Street Art product for PR and events. They are thoroughly professional in every way. Not only did Kristian listen to all our concerns (which were all totally unjustified in the end). They pulled out all the stops when we had a really tight deadline. The end result was even better than we had hoped for and the event was a real success. I would definitely work with Kristian and his team again

Street Advertising Services created a stunning 6m piece of 3d pavement art to publicize the launch of the new Paul O'Grady paperback, 'Devil rides out'. The artwork was then displayed by Kristian and his team in Liverpool's Bold Street

Creative Manager of Transworld Publishers

Working with Street Advertising Services has been an absolute joy. Not only have they delivered above and beyond the required project but they have been crucial in allowing us to develop and sell new, creative and exciting ideas to our clients

We recently created a beautiful piece of 3d street art for the Swiss luxury toilet company Geberit. The piece was used by their PR agency to tour shopping Centres across the UK to attract interest from potential customers.

3d Street Art goes down the toilet

With a very short notice period ‘Street Advertising Services’ were able to accommodate our organisations needs with a great deal of professionalism and enthusiasm. I would highly recommend ‘Street Advertising Services’ with there high impact advertisements, level of service and standard of customer care. I look forward to working with them again in the future

Head of Marketing for Central Beds College had this to say after we recently completed a successful Clean Advertising Campaign for them to encourage more students to enroll in the college...1

Central Bedfordshire College

We loved the effect Street Advertising had on our customers! Our CEO went out to dinner in the evening and all of our customers were talking about seeing the adverts! One of them even got down on his hands and knees and tried to find the projector to see where the advert was coming from! Thanks SAS for helping us create a huge buzz around our company on this important day

SSP used Street Advertising to highlight their trade stand at a trade exhibition in Manchester

Head of Marketing SSP

The 3D advertising campaign that Wow! organised for one of our college clients went down a storm! We gained extensive local press coverage - people even came to see the 3D 'chasm' with the cutting in their hands; the chasm attracted lots of attention, with 284 photos being taken over the course of a week; about 1000 people visited the accompanying micro site to view the photos; a further 166 viewed them on Flickr. Over 100 people signed up to attend the college open days - a huge success!

Wow! Marketing created a PR Event using our 3d Advertising Street Art

Wow! Marketing

SAS shook up Belgium with their street advertising! Using their unique technique not only attracted customers to our branches, ING got loads of free publicity thanks to the creative way of advertising. A first in Belgium! For me SAS stands for a professional, flexible, dedicated, easy-going company, doing everything it takes to meet the customer's needs, at any time, at any place..

Here is what ING bank wrote about us after an extremely successful campaign

ING Bank

We used Street Advertising to direct our customers from Picadilly Train Station to our chosen venue for a live music event we were holding. Not only did the adverts look fantastic but a lot of our customers commented on them too. To summarise, SAS were brilliant to work with and we loved the product and will definately use them again for another event"

Here is what Budweiser had to say after a Street Advertising Campaign in Manchester

Trade Marketing Manager, Anheuser Busch (Budweiser)

we read a Trend watch article (http://www.springwise.com) about a British company who have found quite a unique technique to display (commercial) messages on the streets in a environmental friendly way. Our thoughts: This is a very interesting, special and new way to present one of the biggest car lease companies in Europe. SAS is still a small company operating throughout the UK. Luckily, they were easily willing to drive to Amsterdam and use their technique on the Zuidas business district area. During one night in December SAS placed several brandmarks saying "No parking, reserved for ING Car Lease clients only". Pictures were taken and the next day all companies surrounding the marked area where mailed a picture of the result and an invitation for doing business together. The next day one of the biggest Marketing weblogs in Holland, Molblog, wrote an article about the night, including pics. After a week a telemarketing campaign started to refer to the street advertising campaign and of course market for Sales purposes. Approximately 100 companies have been called, which led to 10 serious corporate leads! We are very happy with the result of this campaign and enjoyed working with SAS very much. SAS is still a small company, but with huge potential to become very big throughout Europe!

Here's what ING Car Lease had to say after a successful campaign Somewhere in September

Marketer ING

We worked with Kristian and his SAS team on a national campaign for Gumtree.com, the local classifieds site. The campaign theme was 'Cut Out the Middle Man', a call to action to encourage home owners to sell their house direct and thereby save thousands that the local estate agent would have banked on commission. SAS travelled across five UK cities in the dead of night to place 60 stencils as doormats outside estate agents. It worked a treat, we got a massive reaction from agents which just proved the campaign had worked! SAS stencils generated fantastic talkabout among the exact audience we were after - homeowners going into estate agents to sell their house! From Day 1 of the brief, the SAS team totally got what we were trying to do, and worked really hard to help ensure the guerilla street campaign was a success. Kristian is a real professional and will go the extra mile at every length to ensure that the activity is a success and the client is 100% happy. All in all, I can't recommend the team highly enough and the street activity was excellent value for money.

After a very successful National campaign, here's what our client, very kindly wrote about SAS and the value Street Art Advertising brings.

Associate Director, Lexis PR

Street Advertising Services recently produced a bespoke 32sqm metre 3D art installation, then joined our team on a nationwide University campus roadshow. I highly recommend Street Advertising Services, the whole team were extremely professional, enthusiastic and worked together with our design teams to come up with a creative approach that was perfectly aligned with our clients brand and campaign objectives. We genuinely look forward to working with Street Advertising Services again soon.

We worked with the Royal Navy on this nationwide campaign!

Executive Producer